Brace Yourself Store is Lubbock’s leading home medical equipment retailer, boasting the largest inventory in West Texas filled with top-notch products at affordable prices and knowledgeable staff to assist you at every step of the way.

As soon as you step into Brace Yourself Store, you are warmly greeted with a smile and an experience that will brighten your day. We understand that most customers come to see us out of necessity rather than desire. That’s why our team is committed to ensuring your comfort and providing you with relief during difficult times.

Brace Yourself Store opened on January 18th, 2022, offering orthopedic braces and hands-free shoes as its sole inventory. The owner, Cameron, worked tirelessly to bring Brace Yourself Store to its current status. Working alongside his longtime friends, Paxton, Kamrin, and Jake, BYS has become the leading medical supply store in Lubbock, TX in less than 2 years.

Cameron has received guidance from his father, who has decades of experience within the medical industry. Cameron’s father owns Embrace Medical, a company that offers insurance-based services such as orthopedic bracing for hospitals, custom orthotics, and other related services. They are conveniently located in the same building as Brace Yourself Store.

Our mission, in partnership with Embrace Medical, is to make medical equipment more accessible and affordable for those who require it. Our goal is to provide an experience that inspires trust and ease, with products that are both top-notch and reasonably priced.